To apply, complete this form so we can schedule your interview call with Shawna Roch

Revolutionize Your HVAC Sales Success!
Imagine if you could accelerate your HVAC sales efforts
Do you fall into the trap of many HVAC contractors who focus their training efforts on product knowledge or facts, features and benefits which shockingly have little impact on whether or not you make the sale? Unfortunately that's where most HVAC training is focused and yet only about 20% of why your customers buy.
Curious to discover what's the real reason your customers buy?
Calgary Residential HVAC Contractors
Would it be valuable to discover the solutions?
Good News Is, There Is A Powerful Solution!
Your proven program is tailor-made to address the unique challenges you face, empowering you to achieve dramatic improvements in sales, customer satisfaction, and profitability, ranging from 20% to an astounding 200% or more!
After 25 years of significant success in both residential and commercial HVAC sales, your customized training will focus on your customers needs and wants to help them get to an easy decision. Significant research and interviews from top producing HVAC contractors in Canada went into creating this program.
Shawna Roch
Dynamic Performance Solutions
Shawna Roch is a distinguished Entrepreneur, Speaker, Author, and Thought Leader with a wealth of experience spanning 25 years in the HVAC Industry. Her impressive background includes serving as the Western Canadian Marketing Manager for one of Canada's largest Heating, Air Conditioning, and Plumbing Wholesalers for 5 years. Following this, she achieved remarkable success in residential and commercial sales for over 20 years, specializing in various areas such as chillers, cooling towers, pumps, rooftop units, project management, controls, and residential equipment sales.
Shawna's sales acumen has consistently placed her in the top 1% year after year, generating millions of dollars in revenue. She is passionate about sharing her expertise and insights on achieving personal success through the powerful philosophy of "selling is serving."
As the Founder of the Expert Edge Sales and Communications Training Program, Shawna is dedicated to equipping individuals with the necessary tools and knowledge to attain outstanding sales results. With her program, she empowers others to gain a competitive edge and reach their unique definitions of success.
Working with Shawna you know she wants to know you. She is a master, she listens and asks the questions you haven’t even thought of. She cares about you, your family and your business.
Shawna has been instrumental in the growth of our business. I can’t say enough.
Melissa McQuade
Shawna is an excellent facilitator/trainer and a wealth of knowledge, she has had a lot of life experience to draw upon she is very thorough, organized and brings very good examples from her past experiences to help demonstrate the topic being presented.
I would highly recommend Shawna to anyone looking to move forward in their business development.
Shelley Hagen
If you want to learn to master the sales process in a way that is not only effective but comfortable and genuine you will never find a better coach than Shawna.
I guarantee that if you trust Shawna and follow her process, you will improve as a sales professional in ways you never thought possible.
Eric Jackier
Coach, Author, Speaker, Success Principles Trainer
Shawna puts her heart and soul into sharing her wisdom and experience. Absolutely recommend paying attention to everything Shawna has to offer.
You'll be celebrating your growth before you know it and believing in your ability to sell just as easy as having a conversation.
Joe Bowman
Contractor, Coach, Success Principles Trainer
Schedule Your Application Call To Discover if its Right For You
Starting Wednesday September 20th 9AM - 12PM
8 Consecutive Wednesdays in a row
Finishing on Wednesday November 8th 9AM - 12PM
Experience our training program with complete peace of mind. We're confident that our program will provide you with valuable insights and skills that can enhance your professional journey. To eliminate your risk, there is also a full refund guarantee for anyone who actively engages in all sessions and informs us as well as returns all training materials upon the conclusion of the final session that they did not find this experience to be a beneficial use of their time. Your satisfaction is our priority, and we stand by the quality and effectiveness of our training program.