Revolutionize Your HVAC Sales Success!

You're Invited to Participate in This Powerful 8-Week Course That is Designed to Increase Your Sales 20 - 200% or More!!!

LIMITED SPACE AVAILABLE! Starting October 4th!

You will discover a rarely used but powerful tool that helps educate your customers and gets them to buy for their reasons

  • This training is customized to your industry, your prospects, and their specific needs and desires. You'll gain insights and strategies that resonate with your clients, positioning you as their go-to HVAC expert.
  • Enhanced communication framing skills that will give you even more confidence.
  • Higher sales and improved profitability due to the ability to effectively convey the value of your products or services.

There is a game-changing solution that will significantly improve your results

  • You are going to have a secret weapon that very few people know about designed to boost your sales through powerful education and questions for your customers, its been used to make millions and we're going to share it with you.
  • What would happen if you and your team had more confidence because you are no longer selling, you are now enrolling the homeowners for their reasons not sold for yours?
  • What would it feel like knowing the right questions to ask your homeowners?
  • Imagine mastering the art of effectively communicating the value of IAQ (Indoor Air Quality) products to boost your sales
  • Imagine your quote standing out because you are now a trusted adviser as opposed to a salesperson.

Your proven program is tailor-made to address the unique challenges you face, empowering you to achieve dramatic improvements in sales, customer satisfaction, and profitability, ranging from 20% to an astounding 200% or more!

After 25 years of significant success in both residential and commercial HVAC sales, your customized training will focus on your customers needs and wants to help them get to an easy decision. Significant research and interviews from top producing HVAC contractors in Canada went into creating this program.

It's not for everybody, 

It's only for you if you are someone looking to improve your results by 2X, 3X or 4X!

Spaces are limited, so secure your spot now and get ready to take your HVAC sales game to the next level. 


Working with Shawna you know she wants to know you. She is a master, she listens and asks the questions you haven’t even thought of. She cares about you, your family and your business.


Shawna has been instrumental in the growth of our business. I can’t say enough.

Melissa McQuade

Shift Air Mechanical 

If you want to learn to master the sales process in a way that is not only effective but comfortable and genuine you will never find a better coach than Shawna.  I guarantee that if you trust Shawna and follow her process, you will improve as a sales professional in ways you never thought possible.

Eric Jackier

Coach, Author, Speaker, Success Principles Trainer

Shawna puts her heart and soul into sharing her wisdom and experience. Absolutely recommend paying attention to everything Shawna has to offer.

You'll be celebrating your growth before you know it and believing in your ability to sell just as easy as having a conversation.

Joe Bowman

Contractor, Coach

Shawna is an excellent facilitator/trainer and a wealth of knowledge, she has had a lot of life experience to draw upon she is very thorough, organized and brings very good examples from her past experiences to help demonstrate the topic being presented.

I would highly recommend Shawna to anyone looking to move forward in their business development.

Shelley Hagen 

Entrepreneur, Real Estate Investor, Trainer

Shawna Roch

Dynamic Performance Solutions

Shawna Roch is a distinguished Entrepreneur, Speaker, Author, and Thought Leader with a wealth of experience spanning 25 years in the HVAC Industry. Her impressive background includes serving as the Western Canadian Marketing Manager for one of Canada's largest Heating, Air Conditioning, and Plumbing Wholesalers for 5 years. Following this, she achieved remarkable success in residential and commercial sales for over 20 years, specializing in various areas such as chillers, cooling towers, pumps, rooftop units, project management, controls, and residential equipment sales.

Shawna's sales acumen has consistently placed her in the top 1% year after year, generating millions of dollars in revenue. She is passionate about sharing her expertise and insights on achieving personal success through the powerful philosophy of "selling is serving."

As the Founder of the Expert Edge Sales and Communications Training Program, Shawna is dedicated to equipping individuals with the necessary skills, tools and knowledge to attain outstanding sales results. With her program, she empowers others to gain a competitive edge and reach their unique definitions of success.

Register Now for Expert Edge Starting on Oct 4th!

Pricing is per person, if you have more that one attendee, reach out to Shawna

pay in full

ONE Payment of $3500

Unlock a world of growth and empowerment with our exclusive pay in full bonus: as our appreciation enjoy the benefits of 2 invigorating online training programs, 'CEO Mindset' and 'Money Empowerment', for FREE!


1:1 Coaching call with Shawna

payment plan

THREE  Payments of $1166.67


Location of Training

Hampton Inn & Suites by Hilton - Calgary Airport

2420 - 37th Avenue, NE  

Start Date and Finish Date

Starting Wednesday October 4th 9AM - 12PM

8 Consecutive Wednesdays in a row

Finishing on Wednesday November 22th 9AM - 12PM


Experience our training program with complete peace of mind. We're confident that our program will provide you with valuable insights and skills that can enhance your professional journey. To eliminate your risk, there is also a full refund guarantee for anyone who actively engages in all sessions and informs us as well as returns all training materials upon the conclusion of the final session that they did not find this experience to be a beneficial use of their time. Your satisfaction is our priority, and we stand by the quality and effectiveness of our training program.