Transform From Fearful to Fulfilled & Run Your Business Like a True CEO

Attention Coaches, Services Providers, Consultants and More: If you’ve ever wondered how to stop feeling like your business is running you and start running your businesses with courage & confidence,

Are you ready to kiss the fears keeping you from stepping into the role of a successful CEO goodbye?

Let’s just get right into it. If right now you’re…

– Stuck in the day-to-day trivia of running your business (sending way-too-many invoices, managing a gnarly inbox & fixing tech snafus left & right)

– Feeling overwhelmed by everything on your plate, from client work to the marketing (who knew a 30-second Tiktok video could take so long to make?)

– Not outsourcing or handing off tasks that allow you to stay in your Zone of Genius

– Just doing your best to get through each day without a meltdown, rather than focusing on projects that will move your business forward

– Viewing your business as your whole source of identity and therefore taking everything personally

– Implementing old ideas vs. brainstorming new ideas (which is–let’s be honest–your favorite thing to do!)

– Allowing any & everything to affect how you show up in your business, doubting your decisions, wondering if you’re “worth it” and negatively comparing yourself to every shiny coach out there with a filtered selfie and a post about their latest 6-figure launch (which seems to be every single one of them!)

Then I’ve got some not-so-great news: You might be running a business, but you’re not operating like a CEO.

No wonder your business feels like it’s running you, instead of the other way around!

Now don’t get me wrong: I get it. 

Odds are, you created your business because you had a big, audacious goal or dream. You had a vision. (And hopefully you still do!)

But then something happened: You started to (try) to bring that vision to fruition and discovered it’s actually not as easy as that beautifully-written Facebook ad from that beautifully-dressed influencer made it seem.

Maybe you started pouring all your time & energy into Instagram Reels because another coach swore it worked for them, but didn’t see a single sale after months and months of awkward dancing on camera. #cringe

Maybe you tried to outsource once or twice, but didn’t love the results and decided, “Forget it. I might as well do it myself.”

Or maybe you put every ounce of energy you had into a course or program and put it out there with bated breath, but didn’t see even a single sale in your early bird window, so you decided to scrap the whole thing.

Sound about right?

I won’t lie to you: Building a business isn’t easy. It will force you to face every negative thought, belief and worry you’ve ever had about yourself and your abilities.

It’ll push you to your edge, make you question your every move and if you’re doing it “right,” it will absolutely make you wonder whether you’re really cut out for this whole “running a company” thing (more than once!).

Running a company can break you down…if you let it.

The good news is, you can change all of that–with a little help.

There’s a Very Real Reason Some CEOs Crush it Online & Your Business is Stuck & Stalled

(But It’s Probably Not What You Think!)

Here’s the deal: You know others (maybe even others who are less talented and less tech-savvy than you are!) make this whole business thing work–and work well.

The good news is true CEOs aren’t these fearless, un-human beings.

Being a “real” CEO

Doesn’t require joining the 5 a.m. club, taking cold showers to jolt your system 3x a day or spending hours on a cute meditation cushion to the point that your butt goes numb. (Although you’ve probably been told all of these things–and lots more!)

True CEOs are just better at managing the mess inside their minds.

Instead of giving into their fears and doubts, they’ve learned to transform them.

They’ve learned to let go of their reservations around outsourcing (read: they don’t even try to do it all, because they know they can’t!)), quiet the inner critic that tells them they’re not good enough to lead or create or whatever-else, and they’ve done the work to confidently charge what their work is worth.

They’ve also learned to deeply trust their intuition, make decisions they believe in (without mulling them over for years!) and choose business strategies that feel right for them–not just following what every other glossy-coach-on-the-block is doing. (Especially if it involves awkward dancing.)

The better news is that YOU can learn how to do all of the above and more, too.

Introducing . . .

CEO Mindset: How to Identify and Clear All the Fears & Blocks Holding You Back from Reaching Your Next Level

In this game-changing training, you’ll learn a step-by-step process for identifying & releasing what’s holding you back as a business owner, so you can finally start running your business like a full-fledged CEO.

You’ll learn how to:

  • Stop thinking like an employee and make your CEO mindset priority #1
  • Get real about what specific fears & doubts are stopping you from being a vision-driven boss
  • Go through a fear-busting process that will help you clear & heal these doubts (once and for all!)
  • Start crushing your goals and taking small-yet-powerful actions that will break down even the deepest-seated fears!

When we’re done, you’ll have a go-to technique in your back pocket that you can use to move through any fear that comes up as you step into your role as a CEO (or continue to grow as a CEO–there’s always new territory to explore, which means there’s always the potential for new fears to show up!).

This work will dramatically change your business and life.

Just imagine for a minute . . .

  • Letting go of the day-to-day tasks you dislike and assigning them to a Rockstar team with confidence, so you can focus on building the future of your company
  • Hiring and outsourcing without fear (or your ego that tells you “nobody can do it like me”) getting in the way
  • Letting issues that used to rock your whole day–whether that’s a passive aggressive comment on your social media or an email that went out to your list with the wrong subject line–roll off your back like no big deal
  • Emotionally (and physically!) disconnecting from your work, so you stop taking everything in your business personally (and can actually step away from your company for a dreamy vacation, to boot)
  • Taking regular time outs to work ON your business instead of FOR your business, so you can build and scale your business instead of just keeping it afloat
  • Feeling confident in your power and vision as a leader and embodying your values in everything you do, from how you show up on a Facebook Live to how you interact on a client coaching call

… and so, so much more!

Shawna Roch

Shawna is a Mindset & Sales Success Coach, Founder of the Aligned Selling Method, she is also a Speaker, Author, and Real Estate Investor dedicated to helping you overcome your fear of selling so that you can confidently sell your products, programs, or services in a way that feels as easy as having a conversation.  She is an Advanced Certified Canfield Success Principles Trainer, Certified Universal Laws Coach, Certified in Numerology, and Certified Level II Usui Reiki Practitioner.

Shawna is dedicated to making an impact and helping others by sharing her knowledge from the past 25+ years of experience in Sales and Marketing from dominating in a male industry as a top salesperson year after year, and generating millions of dollars in revenue, she shares with you how to achieve your version of success by embracing “selling is serving”. 

Here’s the deal:

You already have everything you need to become a CEO on par with the greatest in the world. (And you don’t even have to start waking up at 5 a.m. or taking cold showers to make it happen–unless you want to!)

All you have to do is be willing to take a good, honest look at what is holding you back.

Yes, becoming a wildly successful CEO requires a major mindset shift in how you think about yourself and your business.

But the good is that while your mind is a ridiculously powerful thing–it’s also super malleable.

This training will teach you a literally mind-changing process you can follow anytime you encounter a fear, so you can identify it, feel it and heal it, faster.

(And when you heal your fears faster, you’ll also start to see the results you want faster, too–whether that’s a superstar team, a higher bank balance or a new product or service launch.)

Ready for all that?

Then join me for this epic training & let me teach you how to identify and clear any fears stopping you from being not just a boss, but THE boss.

You don’t have to do it alone.

See you on the inside!

Happy customers

Shelley Hagen

Real Estate Investor 

Shawna is an excellent facilitator/trainer and a wealth of knowledge

She has had a lot of life experience to draw upon to help her help her students. I find that she has a way about her which makes everyone feel comfortable, connected and welcome to participate and express their ideas and questions. She takes time to address each person involved to ensure that everyone has their questions addressed

Cara Marshall 

Your Soul Friend

Thank you Shawna

When I signed up for ASM I was very excited to get the chance to learn from Shawna. I knew she was an expert in Selling and I have always been drawn to her enthusiasm, kindness, and desire to help people.  I felt it was an opportunity for me to really dive into my business. Shawna was able to deliver a program that illuminated a new way of connecting with 'selling philosophies'...bringing it into alignment with my business. 

After taking her program I am clear on my what, why, and how. I am able to move forward and grow my business with the clarity I need to serve/sell in alignment with me. Thank-you Shawna.

Pamela Lynch

Scared Writing Expert 

I highly recommend Shawna Roch as your Mindset & Sales Success Coach.

 Her approach to selling is unique, practical and fun, and her devotion to your success helps you shift whatever is in the way of selling. Shawna guides you through her step-by-step program, combining lessons with practice sessions for you to learn to embrace and enjoy the sales conversations with your prospective clients. Selling is Serving is the perfect mantra for the Aligned Selling Method."

What makes me unique

Over the past several years, I dove deep into self-mastery, I became a Jack Canfield - Advanced Certified Success Principles Trainer, all while learning the skills for website design, sales pages, sales funnels, email marketing, social media strategies, Facebook Advertising, business pages, branding, content creation, videos and so much more… And now I get to share what has worked for me and everything I wish I had known, mistakes, and triumphs to help you. 

money back
100% Satisfaction-Guarantee.

This course is backed by my 100% guarantee. If you feel it does not help you in any way to build a better, more satisfying business, simply email me for a fast, courteous refund.


Colleen Bruce

Personal Coach

Your amazing energy, compassion, understanding and knowledge of what we are wanting to accomplish in our businesses is outstanding. Thank you so much!" 

" Shawna, as you are aware I've done more than my share of programs to help develop my business and honestly your program is the first one that I really wanted to commit to showing up and doing the work all the time. You deliver the content professionally but never boring or condescending, you ensure that the growing & learning experience is valuable and still fun. 

Eric Jackier

Coach, Author, Speaker, Success Principles Trainer

If you want to learn to master the sales process in a way that is not only effective but comfortable and genuine you will never find a better coach than Shawna.  I guarantee that if you trust Shawna and follow her process, you will improve as a sales professional in ways you never thought possible.

Michelle Den Boer

Wellness Mentor

Shawna is an amazing Mindset & Sales Success Coach

Shawna has a way of breaking down the sales process into bite-size pieces that come together so simply. You are changing your mindset around the idea of selling. I always felt icky at the thought. During the program, I learned that what I am offering has value to really make a difference in someone's life. As I am having a conversation with a person and sharing my talent. Shawna has a way of believing in you and helping you believe in yourself. She has made me excited to share my membership and began getting members.

Ready to Run Your Business Like a True CEO

$297 CAD

Shawna Roch is a distinguished Entrepreneur, Speaker, Author, and Thought Leader with a wealth of experience spanning 25 years in the HVAC Industry. Her impressive background includes serving as the Western Canadian Marketing Manager for one of Canada's largest Heating, Air Conditioning, and Plumbing Wholesalers for 5 years. Following this, she achieved remarkable success in residential and commercial sales for over 20 years, specializing in various areas such as chillers, cooling towers, pumps, rooftop units, project management, controls, and residential equipment sales.

Shawna's sales acumen has consistently placed her in the top 1% year after year, generating millions of dollars in revenue. She is passionate about sharing her expertise and insights on achieving personal success through the powerful philosophy of "selling is serving."

As the Founder of the Expert Edge Sales and Communications Training Program, Shawna is dedicated to equipping individuals with the necessary skills, tools and knowledge to attain outstanding sales results. With her program, she empowers others to gain a competitive edge and reach their unique definitions of success.