Heart-Centered Entrepreneurs

  • Discover How To Sell Your Way
  • The way that feels right for you!
  • The way you were born to sell - not the way others are telling you how to sell

aligned selling method

is not like any other Coaching program out there...

Because I created this program from a combination of a few of my favorite things:

  • Mindset
  • The Success Principles
  • My Love of sales. 

I share with you my 25+ years of sales and marketing experience where I dominated in a male industry, earned several awards, top sales rep year after year, and generated Millions of  Dollars in revenue. 💰

What is my Secret. . .   I did it my way!!!   I didn't fit into someone else's step-by-step version of selling, in fact, I ran fast when others tried to ”program me”  to sell their way.  I don’t fit into a  cookie-cutter recipe, and neither do you!

I was successful because I sold the way I wanted to be sold.  Coming from a place of service, helping, connecting, and building relationships. News Flash how about we have a conversation and get to know each other! 

I am here to tell you selling is as easy as having a conversation when you can overcome your fears, limiting beliefs and your perception of selling. 


  • You feel terrified when it comes to selling your products, programs or services because you don't want to be rejected.
  • You know your stuff, but hopping on a discovery call with potential clients leaves you feeling anxious, flustered or unconfident
  • The thought of talking about yourself, your products or services to clients makes you feel nervous, thinking that you'll come across sounding pitchy like a used car salesperson
  • You don't want to come across as pushy... so you end up not even trying to sell your programs, products or services at all
  • You KNOW what you do can help people (in fact, it's your mission to serve) ...  yet "selling" feels icky, and slimy, so you feel like giving up



  • Imagine confidently Selling your programs, products or services and loving every minute of it! 
  • Imagine the freedom moving forward serving your aligned clients, making that impact you desire. 
  • Imagine what it would feel like to make money doing what you love, free from limiting beliefs, making the impact you want to have, creating not only for your business, but your life from taking Action
  • What would it feel like to have confidence and sell from your heart, by simply having a casual conversation?  
  • How would it feel to give yourself permission to be imperfectly perfect and take action anyway? 
  • Having the freedom of time and money, the reason you started your business in the first place

Kinds Words

I highly recommend Shawna Roch as your Mindset & Sales Success Coach. Her approach to selling is unique, practical and fun, and her devotion to your success helps you shift whatever is in the way of selling. Shawna guides you through her step-by-step program, combining lessons with practice sessions for you to learn to embrace and enjoy the sales conversations with your prospective clients. Selling is Serving is the perfect mantra for the Aligned Selling Method."

Pamela Lynch - Scared Writing Expert and Spiritual Librarian, SourceCode Publishing


When I signed up for ASM I was very excited to get the chance to learn from Shawna. I knew she was an expert in Selling and I have always been drawn to her enthusiasm, kindness, and desire to help people.  I felt it was an opportunity for me to really dive into my business. I founded my business back in 2012 but had always felt that I had not fully 'committed' from a marketing and development standpoint. My business was flowing, but I knew I was not where I wanted to be. I was avoiding really looking at the why. This class was exactly what I needed. Shawna was able to deliver a program that illuminated a new way of connecting with 'selling philosophies'...bringing it into alignment with my business.  In the past, I didn't resonate with the 'ideal client', niche, and narrowing down your market...it just didn't seem to 'work' for my business. After taking her program I am clear on my what, why, and how. I am able to move forward and grow my business with the clarity I need to serve/sell in alignment with me. Thank-you Shawna.   Cara Marshall

Cara Marshall - Your Soul Friend

the Aligned Selling Method

Starting May 10 2022

This 12 week journey is a must for every heart-centered entrepreneur who desires to generate wealth doing what you love, serving others and achieving the results you desire, while making an impact.

The World needs you!

Selling is Serving!


" Shawna, as you are aware I've done more than my share of programs to help develop my business and honestly your program is the first one that I really wanted to commit to showing up and doing the work all the time. You deliver the content professionally but never boring or condescending, you ensure that the growing & learning experience is valuable and still fun. Your amazing energy, compassion, understanding and knowledge of what we are wanting to accomplish in our businesses is outstanding. Thank you so much!❤️💎" 

Colleen Bruce Personal Coach

Mindset & Success Coach, Founder of The Aligned Selling Method 

Hello, I'm Shawna Your Success Guide

I live in a small town called Black Diamond, Alberta.  I am a wife of 21 years to my best friend Bernie, dog momma to two adorable shelties Kodi and Jett, wine enthusiast, lover of music and dancing.

I am here to guide you, by sharing my 25-years of experience with sales and marketing in the HVAC (Heating Ventilation Air Conditioning) industry where I have earned countless awards, top sales rep year after year, and generated millions of revenue.  I left this industry shortly after I fell in love with the coaching industry, through my own personal transformation journey. 

I dove deep into self-mastery, I am a Certified Canfield Success Principles Trainer, Certified Universal Laws Coach, Certified in Numerology, and Certified Level II Usui Reiki Practitioner. All while learning the skills for social media strategies, website design, sales funnels, email marketing, Facebook Advertising, business pages, branding, content creation, videos and so much more…

You see, I absolutely LOVE helping others succeed. It gives me way more fulfillment to see you have breakthroughs and get the results you desire in your life and business.

Helping you get those light bulb moments when you start to see how powerful you really are, or when you reclaim their power and are no longer scared of selling.  When you cannot wait to take your business to the next level.  This is what lights up my soul!

I believe in you, I believe in your success!

Much Love, Shawna

~I am on a mission to help others feel confident about Selling~

What can you expect in this 12 week journey?

The best of me because I want the best for you!

12 weeks of support and guidance from me teaching you the Aligned Selling Method - Including 8 Strategic Modules taught live by me, where you will discover your ultimate path to success, how to get from where you are to where you want to be using proven Sales Success Principles. 

~You are the Secret Sauce~

What's Inside

Your Ultimate Path To Selling with Confidence!

 Mod 1

  • The Real Truth About What's Keeping You From Success in Your Business?  

 Mod 2

  • The Key Fundamentals For Success with Selling  

  • Including A Simple Formula That Will Change Your Life



  • The Missing Piece For Your Money Abundance 

 Mod 4

  • The 4 Simple Steps that will determine the Sales Success in Your Business

 Mod 5

  • 3 Key Musts to Sell with Confidence So That You Can Attract Your Aligned Clients 

  • Plus Bonus Workshop

 Mod 6

  • Mastering The Art of The Sales Conversation So That Your Potential Clients Tell You How You Can Help Them

  • Plus Bonus Workshop 

 Mod 7

  • Fast Track Your Confidence with Selling

  • How to Use a Simple Formula to Create Your Very Own Custom Aligned Sales Map So That You Don't Have to Worry About Content Again! 

 Mod 8

  • Creating Your Future and What This Means To You 

  • Making a Massive Impact - Selling is Serving "Your Pathway to Success!"


  • Bonus Champagne Celebration Party! 

  • A Workbook for each module for you to work through as you go along

  • Access to all recorded calls through our membership platform

You'll Also Get Access To These Amazing Bonuses: 


There’s truly only one big difference between people who are living their dream lives, and those who continue to only daydream about a better future. That difference? Clarity. And that’s exactly what this journal was designed to help you achieve.  

Enjoy this 90 Page Journal

The Visualization Workbook

Every accomplishment in history has started as a thought. Someone dreamt up something in their mind and then brought it to reality.

In a way – that is what visualization is. Of course, there is more to visualization than just having a single thought. 

Enjoy this 19 Page Workbook


•Let go of your “money stuff” for good

•Attract (rather than desperately chase after) ready, eager clients

•Finally relax about + feel supported by your finances

•Start being, doing and having what you truly desire (regardless of the price tags involved!)

Enjoy this 50 Page Journal

What Others Say


Shawna is an excellent facilitator/trainer and a wealth of knowledge

She has had a lot of life experience to draw upon to help her help her students. I find that she has a way about her which makes everyone feel comfortable, connected and welcome to participate and express their ideas and questions. She takes time to address each person involved to ensure that everyone has their questions addressed.

Shawna is very thorough, organized and brings very good examples from her past experiences to help demonstrate the topic being presented. I would highly recommend Shawna to anyone looking to move forward in their personal and business development.

Shelley Hagen - Entrepreneur / Real Estate Investor


Shawna is an amazing Mindset & Sales Success Coach

The Aligned Sales Method is a different way to look at selling. Shawna has a way of breaking down the process into bite-size pieces that come together so simply. You are changing your mindset around the idea of selling. I always felt icky at the thought. During the program, I learned that what I am offering has value to really make a difference in someone's life. As I am having a conversation with a person and sharing my talent. They can choose to invest or not. Either way, it's not about me. Shawna has a way of believing in you and helping you believe in yourself. She has made me excited to share my membership and began getting members.

Michelle Den Boer - Wellness Mentor


Shawna you are a wealth of knowledge and I love all you have done for me!

If you are ready to make a change in your life, don’t overlook this opportunity. I have 

learned so much through this training to improve my life. One major take away is, “if you are not in complete alignment you cannot move forward” no matter what! Through this training I have chosen to make my life and those around me positive and loving each and every day.

I have made a huge shift into a, Loving, courageous, powerful, & authentic me.

Creating a world where nobody is left behind…. 

Susan Marie Hagel - Entrepreneur

I See You!

  • Questioning yourself to making money doing what you love
  • Feeling fearful of speaking your truth, difficulty in expressing yourself
  • Banging your head because you are terrified to have a sales conversation and yet you know selling = money coming in:  for yourself, your business, your family
  • Falling back or stuck in old patterns of believing I am not enough or not worthy
  • Forcing yourself to take action, pushing forward with a lack of results, blaming yourself, blaming others and blaming courses that have not worked for you.
  • Pushing yourself because you have been told in the past to take action no matter what, keep going.
  • You are overwhelmed, frustrated and you are missing out on precious family time

I want the best for you:

  • Feeling Confident about selling, confident about expressing yourself and speaking your truth
  • Making an impact - selling is helping, Selling is Serving
  • Making money doing what you love & having fun
  • Freedom - Free from limiting beliefs, free from old patterns, giving you the freedom to confidently move forward 
  • Giving yourself permission to be imperfectly perfect, take the pressure off, breathe 
  • Having quality time with your family 
  • Your Aligned Clients are waiting for you!

The World Needs You!

I Believe in You, I Believe in Your Success! 

Your Commitment 

90 min. live training experience this is interactive so you can ask questions as we go along. 

4 Implementation weeks

2 Bonus Workshops added to Modules 5 & 6 - 3 1/2 hrs. each

- 1 hour for your Weekly Growth (homework).  

This is key for your success.

Course Delivery


We will meet as a group via zoom.

You will need a computer with speakers or headphones and microphone to participate in class.

Recordings & guidebooks with exercises will be uploaded on Podia - training platform

Community   supporting  each other

We have a Private Facebook group with Heart-Centered Entrepreneurs that you can connect with and share your journey.

Also questions can be asked here throughout your transformation. 

Aligned selling method dates

All Sessions are scheduled from 11 AM - 12:30 PM MST

Sessions with Bonus Workshops are scheduled from 11 AM - 2:30 PM MST 

  • Tuesday, May 10th
  • Tuesday, May 17th
  • Tuesday, May 24th
  • Tuesday, May 31st
  • Tuesday, June 7th 
  • Tuesday, Jun 14th - Bonus Workshop
  • Tuesday, June 21st
  • Tuesday, June 28th - Bonus Workshop
  • Tuesday, July 5th
  • Tuesday, July 12th
  • Tuesday July, 19th
  • Tuesday July 26th 

More Bonuses

Coaching Call With Me

For Everyone who joins the Program I gift you the BONUS of a 30min. 1:1 Coaching Call with me to use anytime up to 3 months after the program, so that if you have questions down the road I am here for you!  

I know what it's like to wish you could just have a private conversation with the coach for some 1:1 help.  Well here is your chance!  

Your Sales Archetype 

We all have a unique code that we are born with, it is coded in our DNA, and this code shows us our core personality traits, our gifts & blessings, our challenges & obstacles, our valves & strengths, our life path, our heroes journey into the power within us for limitless possibilities.  

Meet the person you were born to be!

register now!

Aligned Selling method



pay in full

 ONE payment of $2997 CDN


Shawna, I can't thank you enough for inviting me to your wonderful group of talented women. I am amazed at how much I have learned from you and their input. Selling was never my favorite thing. I dreaded coming to this part of my Essential Oil Business in the past. When I could I would always ask my upline to take over to present the selling part for me in my classes. And now I feel confident and I look forward to delivering this selling end of my Essential Oil programs. It's not scary anymore you taught me it's all about selling from your heart and keeping it a center can be natural. Be you this I can do! You are a beautiful friend and mentor and I feel grateful and blessed to have had this opportunity to work with you you are a lovely person; I love you, my friend.

Linda Foote Dare To Be Fearless

Frequent Asked Questions

How Long is The Program?

The program is a 12 week live program. There are 8 weeks for 8 important teaching modules and there are 4 strategically placed weeks for implementation. This way you have the time, energy, and support to be building your business and finish your tasks during the course. You’ll learn the concept, and then will actually implement it during our time together. We’ve found this model to have the highest success rate of people getting results.

Do I Get Lifetime Access?

Absolutely! All of the recordings of the live calls will be in your membership area where you can access them 24/7. You will also have lifetime access to the bonuses that you can access in your membership area anytime.

Is this live training or pre-recorded?

This program is live and interactive it will be recorded for you to go back and watch over and over.  

However when you are in the breakout rooms practicing what you have learned to build your confidence there is no recording in the breakout rooms.   

What type of business is this for?

While the sales principles themselves are universal, this program is designed specifically for client based businesses looking to grow, attract your Aligned clients and anyone who sells their own products and services.  

So if you work with clients in any way, or you're in the business of selling your own products and services, then this is for you.

more Kind Words

Working with Shawna you know she wants to know you. Not just the you that you show people, but the you, you keep secret. She is a master at getting that information. She listens and asks the questions you haven’t even thought of. She cares about you, your family and your business.

She helps you see your vision in a different way which allows you to grow as a person and as a business owner. Shawna has been instrumental in the growth of our business. I can’t say enough.

Melissa McQuade

I have been blessed with the opportunity to grow with Shawna directly in a work environment. In the HVAC industry, which is male dominant, being a woman is a challenge of it’s own.  She was extremely patient and knowledgeable when it came to learning and understanding new products.

She taught me how to do my job well, but also how to deal with situations when your own personal strength is required. She was easy to talk with and learn from, and the time we spent together was valuable. Not only for where it helped me grow within my job, but the opportunity to spend time with her extremely enjoyable. I miss seeing her in the office, but am grateful to be able to call her a friend in life.

Miriah Sabourin

I have known Shawna for over 8 years and can attest to Shawna's hard work and dedication to everything she invests her time in to.
She is someone who is honest and kind, with a caring nature and natural leadership skills.

Shawna is such a bright and energetic person whose sparkly personality shines through. Her confidence & positivity is contagious. Spend a few minutes talking with Shawna and you will walk away feeling self-assured that you can accomplish anything!

Michelle Martin

have questions? 

lets have a conversation!


All the material provided for educational and informational purposes only. Medical advice should always be obtained from a qualified medical professional for any health conditions or symptoms associated with them.  No responsibility can be taken for any results or outcomes resulting from the use of this material. While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information. This publication is for informational purpose only and is not intended as medical advice.

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