Your Success Guide

Success doesn't just happen by accident, we have to make it happen on purpose.


Once you have mastered this, your dreams are yours for the taking!

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 "Expert Edge"

Sales and Communication Training for the HVAC Industry: This Powerful Program is Designed to Increase Your Sales 20 - 200% or More!!!

Imagine if you could accelerate your HVAC sales efforts

Do you fall into the trap of many HVAC contractors who focus their training efforts on product knowledge or facts, features and benefits which shockingly have little impact on whether or not you make the sale?   Unfortunately that's where most HVAC training is focused and yet only about 20% of why your customers buy.  Curious to discover what's the real reason your customers buy?  


You will discover a rarely used but powerful tool that helps educate your customers and gets them to buy for their reasons.

Discover a game-changing solution that will significantly improve you results. 

Don't miss out on this limited-time offer, granting you exclusive access to transformational skill sets that can revolutionize your approach in your market. By seizing this opportunity, you'll be among the first to employ these powerful skills that will lead you confidently to a resounding "yes" from your customers!

I attended the 8-Week Expert Edge HVAC Sales, Communication and Skills Training in the fall of 2023. I was blown away with the content and the course. The course was not overwhelming and gave me time each week to implement what was taught the week before. The content was just not sales but great life skills as well. Shawna really took the time with each individual to make sure that the content made sense. I highly recommend Shawna and the Expert Edge program to friends and family—this training is a transformative investment that extends beyond just HVAC sales.

Matt Gauthier, Owner

Big Springs, Plumbing, Heating & Air Conditioning Ltd.

Having spent over 25 years in sales, I've come to a profound realization—sales should be aptly renamed as "Enrollment Reps." This paradigm shift has illuminated a brighter future for business. The insights gained from this program have been a genuine game-changer, redefining the way I approach sales with a newfound perspective on the art of enrollment. 

This program is a true GAME CHANGER!!!

Danny Hunter, Business Development

Refrigerative Supply, Calgary North

Kind Words

Eric Jackier

Coach, Author, Speaker Success Principles Trainer 

If you want to learn to master the sales process in a way that is not only effective but comfortable and genuine you will never find a better coach than Shawna. I guarantee that if you trust Shawna and follow her process, you will improve as a sales professional in ways you never thought possible.

Michelle Den Boer

Wellness Mentor 

Shawna is an amazing Trainer. Her talent of being nurturing as well as gently pushing you is a great combination as you are discovering your true potential and stepping out of your comfort zone.

Shelley Hagen

Entrepreneur/Real Estate Investor

Shawna is an excellent trainer / facilitator and a wealth of knowledge.  She has had a lot of life experience to draw upon to help her clients.  I would highly recommend Shawna 

Joe Bowman

Coach, Success Principles Trainer 

Shawna puts her heart and soul into sharing her wisdom and experience. Absolutely recommend paying attention to everything Shawna has to offer. You'll be celebrating your growth before you know it and believing in your ability to sell just as easy as having a conversation.

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